Marketing Strategies

The most elaborate, best defined, finest detail business plan is nothing without  marketing strategies.

No traffic = no sales.

Most business models require sales to be made in order to generate revenue.  The business model also requires that we do something in order for the sales to be made.  We must make contact with an interested party in order to exchange our goods or services for his money.

We have two ways to make contact.  Either we initiate the contact or we generate the interest that prompts a prospect to contact us.  Either way, we must put the thought in the prospect's mind that we have a product or service that would be of benefit to him

Without a public perception, and a definition of what you do and an explanation of why someone should do business with you, you have drastically reduced your chances of survival in the marketplace.

The marketplace is a jungle.  That sounds cliché, but it is true.  Competition is the name of the game.  There are too many other people out there trying to do the same thing you are doing.  The competition wants to have you for lunch.  The pot is already boiling.

The Internet has certainly changed the way in which you brand products, but not in the way most marketers think. The Internet is not a broadcast medium like television. It is much more of a service medium in which you allow people to interact and exchange information with you. And it's going to take another decade before we really learn how to use the Internet effectively. We have had more than 500 years to learn how to use print as an effective medium, and it took a long time for the radio and television to become effective.