BusinessVistas

E-commerce Solutions

---

E-commerce solutions deployed on the Internet over the past years have radically altered the way in which all businesses and institutions—small or large—conduct business. In fact, it has in many ways changed the nature of business itself. Yet the many enhancements that have arisen in this new world of communications have been accompanied by "barriers" as well: cost, security, reliability, and migration.

The adoption of Internet e-commerce solutions is occurring in more than just enterprise-sized organizations, dot.coms, and technology companies.

Organizations of all sizes and across industries have adopted Internet e-commerce solutions as a tool for lowering operating costs and increasing revenues.

The perception of many small businesses is that e-commerce is about selling stuff on a web site,  But that is incorrect.  There is a wide variety of potential income streams that can be tapped to build a thriving, stable online business such as:

Infopreneurs  Hard Goods Creators/Sellers  Affiliate Businesses  Service Businesses  Local Offline Businesses  Referrers/Finders Businesses

Web Professionals  Net Auction Sellers  MLM / Network Marketing Business E-goods Creators/Sellers  Sales and Rental Agents  Existing Online Marketing Sites

The secret to e-commerce success is the Content --> Traffic --> Pre-Sell --> Monetize formula.

Content is the way to build targeted traffic.  Search engines are text-centric. Text content is what you need to draw a crowd to your web site. Here's help with crafting content for search engine spiders and targeting visitors.

There is no point spending time and money on an e-store without having sufficient traffic to sustain sales and growth.   Build a sustainable traffic level first, then focus on building a store.  Your traffic should be at least 100-200 visitors per day before you even consider online sales. If you're not there yet, don't even begin to worry about starting to sell.

Without traffic, you won't get sales. Work on building more high value Keyword-Focused Content Pages until you've reached the 100-200 visitor a day mark.

Typically, e-commerce sites have very little content which means small amounts of search engine traffic. It's important, then,  to have a companion content-based web site to send traffic to your store site. That's what makes SBI such a powerful tool.  It allows you to focus on your business and not on the mechanics of web building.

Quality relevant Content is what drives the C --> T --> P engine, that delivers high volumes of PRE-sold visitors who love you to your e-commerce site. Once you have a solid traffic base, monetization is easy.

As with any sales process it is important to qualify the prospect before the sales presentation is made.  There is no point giving a presentation to someone who is not interested or has no need for the products or services you're offering.

A CTP-based site is the qualifier.  The people who come to keyword-specific content pages are pre-qualified because they did not find these pages by accident.  They were delivered from the results page of a search engine where your page title and description were displayed.  The person was searching for the content you are providing.

The focus of all e-commerce efforts is to get the visitor to respond in some way.  Before you build your site think about what response you want from the people who visit the site and build the pages around the sought-for response.

Thousands of web site owners Monetize in a wide variety of ways. And now they are monetizing through an unparalleled combination of PREsold traffic and e-store, which delivers a huge advantage over competition, such as standalone stores and portal-based e-tailers.

"Standalone stores" (i.e., most online stores) are forced to advertise. Why? They have no free, targeted traffic because they are "all store, no content." Most lose money and die within a year.

The same applies to stores that host at portals like Yahoo!, eBay, Amazon etc. They are totally dependent on the small amounts of traffic that the portal delivers. They pay huge amounts for it. They build zero equity because they do not own their own traffic. They basically work for the portal, and pay them to do it!

In both cases, standalone or portal, you die the day you stop paying for traffic. And odds are you won't be profitable without owning your own strong base of free, targeted, PREsold traffic.

While competitors (standalone stores and portal-based stores) must rely on high expenses to temporarily build traffic (driving up their costs, and reducing their ability to be competitive), the CTPM process drives its own free, PREsold, ready-to-buy, ever-growing traffic. This revolutionary approach to the monetization of hard goods is an Internet first.

No other store solution on the Net comes with a built-in traffic source. No other solution virtually guarantees your store will be a success!