Write A Business Plan

Business Plan Basics

Should you write a business plan?

96% of businesses will fail within 5 years. All that work, all that effort, all that heartache and all that money!

Want to buck the trend? Write a business plan.

The best way to show bankers, venture capitalists, and angel investors that you are worthy of financial support is to show them a great business plan. Make sure that your plan is clear, focused and realistic. Then show them that you have the tools, talent and team to make it happen. Your business plan is like your calling card, it will get you in the door where you'll have to convince investors and loan officers that you can put your plan into action.

Once you have raised the money to start or expand your business, your plan will serve as a road map for your business. It is not a static document that you write once and put away. You will reference it often, making sure you stay focused and on track, and meet milestones. It will change and develop as your business evolves.

Do I need a business plan?

Not everyone who starts and runs a business begins with a business plan, but it certainly helps to have one. If you are seeking funding from a venture capitalist, you will certainly need a comprehensive business plan that is well thought out and contains sound business reasoning.

If you are approaching a banker for a loan for a start-up business, your loan officer may suggest a Small Business Administration (SBA) loan, which will require a business plan. If you have an existing business and are approaching a bank for capital to expand the business, they often will not require a business plan, but they may look more favorably on your application if you have one.

Reasons for writing a business plan include:

Support a loan application
Raise equity funding
Define and fix objectives and programs to achieve those objectives
Create regular business review and course correction
Define a new business
Define agreements between partners
Set a value on a business for sale or legal purposes
Evaluate a new product line, promotion, or expansion

What's in a business plan?

A business plan should prove that your business will generate enough revenue to cover your expenses and make a satisfactory return for bankers or investors.

Executive Summary--features the highlights of your plan and sells your idea in two pages or less.
Company Summary--a factual description of your company, ownership, and history.
Products (or Services or both)--describes your products and/or services and how they stand out from competitive products and services.
Market Analysis-provides a summary of your typical customers, competitive landscape, market size, and expected market growth.
Strategy and Implementation-describes how you will sell your product, how you will put your plan into action, and establishes milestones.
Management Summary-provides background on the management team, their experiences, and key accomplishments.
Financial Plan-contains key financials including sales, cash flow, and profits.

What makes a successful business plan?

A well thought out idea
Clear and concise writing
A clear and logical structure
Illustrates management's ability to make the business a success
Shows profitability

How do you write a business plan?

Sitting down looking at a blank computer screen as you prepare to start your business plan can be daunting. You may want to look at some alternatives that will make the process a bit easier.

Hire a Professional
A professional consultant will create the business plan for you, but you still have to be prepared to think through your business and understand the underlying concepts in your business idea. You will have to work closely with the consultant to ensure that he or she develops a good plan that accurately represents your business or business idea. You can find a list of business planning consultants at www.planconsultants.com.

Buy a Book
There are many good books on the market that will help you to understand what needs to go into a good business plan. You can read Timothy Berry's "Hurdle: the Book on Business Planning".

Use Business Planning Software
A good business planning software package will provide you with an outline for a well-developed, objective-based and professional business plan. Software packages will remove the problem of starting from scratch by structuring your plan for you. The software should ask you the right questions that will pull out the most important underlying concepts within your business idea. Find out more about the leading software package on the market, Business Plan Pro.

Business and Legal Forms

Business Plans
Financial Record Keeping Kits
Invoices
Payroll Kits
Agency Agreements
Amendment to Contract
Arbitration Agreements
Assignment of Contract
Confirmation, Certificates & Consents

Corporate Forms
Articles of Incorporation
Articles of Incorporation - Amendment
Annual Board Meeting
First Board Meeting
Indemnity Agreements
Minutes of Meeting
Notice of Meeting
Resolutions
Special Board Meeting
Waiver of Notice
Written Consent
Bylaws
Bylaws - Amendments
Dissolution of Corporation
Financial Record Keeping Kits
Form Combo Packages
Pre-Incorporation Kits
Resolutions/Board of Directors
Resolutions/Shareholders
S-Corporation Status
Service of Process
Annual Shareholders Meeting
First Shareholders Meeting
Shareholders Minutes of Meeting
Shareholders/Notice of Meeting
Shareholders/Notice of Meeting with Proxy
Shareholders/Resolutions
Shareholders/Shareholder Agreements
Shareholders/Shareholder Proxy
Shareholders/Waiver of Notice
Shareholders/Written Consent
Stock Certificates
Stock Options & Warrants
Stock Power
Stock Purchase Agreement
Voting Agreements
Amendments/Articles of Organization Amendments
Amendments/Operating Agreement Amendments
Articles of Organization
Form Combo Packages
Member Meetings/Annual Meeting
Member Meetings/First Meeting
Operating Agreements
Pre-Organization Kits
Termination of Limited Liability Company

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